Meet the lender – Kelly Sharp, Novuna Business Cashflow

Kelly is a senior business development manager at Novuna Business Cashflow. She talks to us about the advice she would give to businesses seeking invoice financing for the first time and the new and exciting things happening in her business.

What trends are you currently seeing in the invoice finance market?

Novuna Business Cash Flow recently conducted a survey of 500 small and medium-sized enterprises (SMEs) across the UK. One notable finding was that 29% of SMEs believe a change in government would positively impact their business. With the Labour Party promising to focus on growth, we’ll be closely monitoring how this might influence SME lending in the coming months.

What advice would you give to businesses seeking invoice financing for the first time?

Navigating business finance can be complex, especially when it comes to managing cash flow. We advise businesses to carefully assess their cash flow needs, the cost of financing, and their comfort with third-party involvement in receivables management. For those uncertain about whether invoice finance is the right solution, Novuna offers a range of invoice financing products to ensure everyone gets the best deal and the right fit for their business.

Do you foresee the lending landscape changing in the next few years, and if so, how will this impact finance?

Invoice finance has historically been a counter-cyclical product, thriving during economic downturns as it helps businesses navigate challenging periods, while also fueling growth when other forms of finance are harder to secure. Given its cost-effectiveness and capacity to support growth, we believe invoice finance will continue to play a crucial role for SMEs.

Is there anything new and exciting happening at Novuna Business Cash Flow that you can tell us about?

At Novuna Business Cash Flow, we’re known for our innovation and leadership in technology initiatives, such as digital signatures and remote onboarding. Our latest innovation, Novuna Connect, allows clients to connect their accounts package and bank account directly to us, eliminating the need for manual data collection. This saves time and resources while enhancing security by providing a safe and secure way to process data, without the need to send reports over email.

What motivates you personally in your work as a lender?

Meeting new clients, understanding the challenges they face, and identifying opportunities to assist them is what drives me. I’m passionate about delivering tailored solutions through outstanding service. Although I’m relatively new to this role, I’m motivated every day to be the best I can be.

How long have you been working with Evolve Business Finance, and how has the partnership benefited your business?

I’ve been working with Stefan and the Evolve team for 12 months now. We share similar values, and it’s been a pleasure to develop our relationship. This partnership has not only benefited us as a lender but has also fostered a strong friendship.

Can you share something about yourself that people might be surprised to learn?

I hold a professional banker diploma—and I’m also a qualified hairdresser!