Meet the lender – Peter Felix, Sonovate

In our latest Meet the Lender series, we spoke with Peter Felix, senior business development director at Sonovate, about the evolving invoice finance market. He shares insights on shifting lending trends, the increasing demand for international funding and his advice for businesses looking for the right finance partner. Plus, he reveals a surprising personal passion that keeps him sharp both in and out of the office!

What trends are you currently seeing in the invoice finance market?

The invoice finance market continues to evolve in response to both global and domestic challenges. Traditional lenders are becoming increasingly cautious, particularly in sectors like recruitment where we’ve seen a clear pullback. At the same time, demand for international and multi-currency funding is growing rapidly, yet many providers still struggle to offer effective export or in-country solutions – posing challenges for businesses looking to scale internationally.

While competitive pricing remains important, we’re seeing a clear shift toward clients valuing the overall proposition. Businesses are increasingly prioritising credit control support, service reliability and operational efficiency over headline rates alone.

Macroeconomic uncertainty – ranging from geopolitical instability to domestic market pressures – continues to shape funding decisions. Businesses are favouring stability and predictability, choosing providers who offer long-term, fixed-rate or flexible solutions that remain reliable even in volatile conditions.

Moreover, tighter credit conditions and recent financial market shocks have created a more cautious lending environment. In this context, adaptability and strong risk management have become critical. Technology is playing an expanding role in improving access and streamlining onboarding, though some digital-first lenders lack the depth and flexibility required for complex funding needs.

With government-backed support now withdrawn, businesses are becoming more selective, seeking funders that offer scalable, strategic partnerships aligned with their growth ambitions.

What advice would you give to businesses seeking financing for the first time?

Understand your funding needs clearly and select a provider that aligns with all aspects of your business – not just the price. While cost is important, choosing a lender based solely on rates can lead to problems later, especially when funding limits or concentration issues arise.

Look for a funder that offers a complete solution – one that provides flexibility, strong service and sector expertise. The right partner will support your business throughout its growth journey, not just in the early stages.

Do you foresee the lending landscape changing in the next few years and, if so, how will this impact finance?

Yes, the lending landscape is undergoing a significant shift. Businesses are increasingly demanding funding solutions that offer speed, flexibility and certainty. Faster decision-making, streamlined onboarding and embedded finance will become standard expectations, helping businesses access capital more efficiently and reliably.

We also anticipate greater demand for flexible funding structures that allow businesses to scale up or down as needed – especially important in unpredictable economic conditions. Fixed-rate and longer-term products are gaining favour over short-term or floating options, as businesses seek stability.

As more companies expand internationally, the need for cross-border, multi-currency finance will grow. Providers must be equipped to offer globally integrated solutions that support both UK-based entities and their foreign subsidiaries.

Ultimately, the market will reward finance partners who can deliver efficiency, resilience and long-term value.

What motivates you personally in your work as a lender?

What motivates me is learning about the businesses I support and delivering funding solutions that not only meet their current needs but continue to work for them as they grow. Building long-term, value-adding relationships is at the core of what we do at Sonovate.

How long have you been working with Evolve Business Finance and how has the partnership benefited your business?

I’ve worked with Stef since before he founded Evolve Business Finance. He understands our ideal client profile  and consistently introduces businesses that benefit from Sonovate’s solutions.

Evolve understands our focus on fast-growing agencies, consultancies, employer of record providers and early-wage access companies with international ambitions. They tailor their introductions accordingly. It’s a relationship built on mutual understanding and commercial alignment.

Can you share something about yourself that people might be surprised to learn?

I’ve represented Team England in karate and kickboxing since I was 16 years old. At 60, I still compete and now lead a team of young international fighters who are continuing the legacy I’ve built. It’s a passion that keeps me disciplined and focused – both personally and professionally.

Is there anything else you’d like to share about your company?

Yes, there are several key capabilities that set Sonovate apart:

• We can fund foreign subsidiaries of UK agencies that want to retain a UK-based funder
• We offer 100% funding on permanent placements
• We fund employer of record (EOR) businesses
• We support consultancies with flexible finance solutions
• We can fund selective delivery networks
• We offer selective account funding options for added flexibility

Sonovate’s strength lies in providing scalable, tech-driven finance solutions that support growing businesses – both in the UK and globally.